Most people alive today weren't born when we drove on something other than interstate highways, and didn't isolate ourselves with ear buds and hand held games. Winner of two eBooks from a previous post is Cindy Bright! BIG congrats, Cindy, and thanks for taking the time to read and comment on our blog.It's sort of science fiction in reverse. My husband and I used to drive up in the hill country-nothing more relaxing than traveling down those back roads, listening to music, looking at the scenery.ĭon’t forget to try your hand at writing a Burma Shave jingle. (Not that we ever stopped) Things changed when I got married.
I knew exactly how far we were from the next Stuckey’s, Dairy Queen, or souvenir shop. If I didn’t have a book, I read all the road signs. And we drove for hours without a bathroom break. You either sat behind Daddy and got singed by flying ash (he smoked) or in the middle (with him yelling at you to duck your head because he couldn’t see) or behind Mama. Three girls crammed together in the backseat of a mustang with black interior and no a/c. Susan: Talking about seeing these signs reminds me of road trips I’ve taken through the years-no fun when I was growing up. And we’ll share the one we like the best on our next blog! Wanna take a stab at writing one? We’re not paying any money, but it might be interesting to see a modern take on the jingle. Boy, wouldn’t you like to read those entries! By today’s standards, I’ll bet they weren’t that bad! Some were naughty and never made it past the first round of judging. Some of the annual contests received more than 50,000 entries! For the first three years, Allan and his father wrote the jingles, but when their poetic muse ran out, they sponsored a nationwide contest, awarding $100 for each of the 25 best. The company, Burma Vita Inc., was operated by Clinton Odell and his son, Allan, who suggested using the roadside idea. The rhyming jingles for a brushless shave cream were displayed on a series of small wooden signs spaced 100 feet apart along roadways across rural America.
Some of you will remember this clever advertising campaign, which lasted from 1925 until 1963. Ann: While doing some spring cleaning, I came across a book I’d bought many years ago, The Verse by the Side of the Road, The Story of the Burma-Shave Signs, by Frank Rowsome, Jr.
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